Work · Results · File 02

New shop.
Senior craftsmanship.

Race Spec Media is the focused next chapter — automotive only, founder-led, and engineered for revenue. Below: the experience we bring, the kind of audits we run, and the brands we're building case studies with right now.

Section 01

Selected experience.

12+
Years building growth programs across multiple industries
$M+
In paid media managed across Meta, Google, and YouTube
100+
Lifecycle flows and broadcast programs shipped
Section 02

Growth audit examples.

Representative audit briefs we run on automotive brands. Each one delivered as a written diagnosis with prioritized next moves.

RSM-AUD-001
Aftermarket · DTC

Aftermarket Ecommerce Funnel Audit

A teardown of a parts-and-accessories brand's funnel — product page UX, add-to-cart friction, retargeting structure, and post-purchase flows.

  • Identified 4 leakage points on product pages
  • Restructured retargeting windows by AOV tier
  • Mapped a 9-flow lifecycle program
RSM-AUD-002
Performance Shop · Service

Performance Shop Lead Flow Review

Diagnostic for a local performance shop generating attention but losing leads to slow follow-up and unclear offers.

  • Rebuilt intake form & CRM pipeline
  • Designed a tiered service offer ladder
  • Set a 5-day lead nurture cadence
RSM-AUD-003
Motorsports · Brand

Motorsports Brand Content System

Built a shoot-to-publish system for a motorsports brand, turning each race weekend into structured organic and paid distribution.

  • Content pillar architecture
  • Race-weekend capture checklist
  • Cut-down workflow for paid + organic

Full case studies, named brands, and outcome numbers will live here as partnerships ship in the open. Want to be one of the first? Let's talk.

Section 03

What we look for in a partner.

We don't take every brand. Engagements work when the basics align. Here's the fit check we run on every inbound.

/01

Product the customer talks about

A real product, real fans, and a real category — not vapor or me-too SKUs.

/02

Operator at the table

A founder, owner, or marketing lead who can make decisions and move quickly.

/03

Room to engineer

Budget and patience for a system that compounds — not just a quick paid blast.

/04

Respect the craft

Belief that brand and revenue are the same job, done well.

Section 04 · Open

Future case studies.

We're actively onboarding a small number of founding-partner brands at preferred terms. In exchange: transparency, named results, and a long-term seat in our published case library.